Pharma · OTC segment Under NDA · anonymized

Putting the brand on the radar of doctors and retail buyers.
AI sets up the meetings. Humans close.

OTC drug manufacturer. AI booked 10 meetings (3 doctors + 7 pharmacy-chain buyers), ran a compliance check on every message, and over 3 months sales grew 20%. In a sensitive pharma category, AI never touches the sale itself — it only prepares the ground.

+20%
drug sales over 3 mo
10
meetings with decision-makers
~5,300
targeted email outreach
Before

Narrow audience, hard to reach.

Special workflow · Appointment Setting + Compliance

AI prepares. The rep closes.

In a sensitive pharma category, AI must not enter the sale itself. So every step of outreach up to meeting readiness is run by the AI: it parses replies, catches signals of interest, and locks in the time. Closing is done by a human rep — armed with a brief from the AI.

Mai QUALIFIER · RUNS THE FUNNEL STEP 1 · OUTREACH Targeted email DM · pharmacies · b2c ~5,300 emails · 3 mo STEP 2 · COMPLIANCE Auto-check every message · advert-OK + final validation STEP 3 · ANALYSIS "Interesting, tell me more…" "We already have a drug" "Let's set a call" readiness signals STEP 4 · SLOT November 141516171819 2122 16 meeting · 11:00 respects manager calendar + auto-invite BRIEF FOR LIVE MANAGER institution · title manager gets ready-made context LIVE MANAGER · CLOSING Closes the deal negotiations · contract · signature Mai QUALIFIER · RUNS THE FUNNEL STEP 1 · OUTREACH Targeted email DM · pharmacies · b2c ~5,300 emails · 3 mo STEP 2 · COMPLIANCE Auto-check every message · advert-OK STEP 3 · ANALYSIS "Interesting, tell me more…" "We already have a drug" "Let's set a call" readiness signals STEP 4 · SLOT November 141516171819 2122 16 meeting · Nov 16 · 11:00 respects manager calendar BRIEF FOR LIVE MANAGER institution · title touch history · open questions manager gets ready-made context LIVE MANAGER · CLOSING Closes the deal negotiations · contract · signature AI until handoff · Closing by a human only
1

Segmented outreach

4 precise segments: specialist doctors, department heads, retail-chain buyers, B2C. Email outreach with persona-specific scripts.

2

Compliance review

Every message runs through automated review against pharmaceutical advertising rules. Final sign-off is human.

3

Reply parsing

The AI detects readiness signals: requests for details, requests for materials, direct interest.

4

Time slotting

The AI proposes a slot in the rep's calendar, confirms it, sends the invite.

5

Brief for the rep

Institution/company, role, touch history, open questions. The manager walks in with full context.

6

Closing — human rep

The AI stays out of the negotiation. In sensitive pharma, you need a human in the room.

Full SVI Marketing package

What's inside this contract.

BlockWhat's included
MarketingEmail outreach across 4 segments (doctors / retail chains / B2C), lead scoring, thought leadership, blog posts, competitor analysis, SEO gaps, weekly reports, appointment setting.
SMMYouTube + Telegram — educational content, study breakdowns, expert interviews.
Compliance cycleEvery asset runs through review for pharmaceutical advertising compliance. Double check — AI + human.
Results

Numbers from 3 months.

+20%
drug sales
10
meetings booked
3 + 7
doctors + retail-chain buyers
~38%
open rate (doctors)
~42%
open rate (retail chains)
Channels built from zero in 3 months

YouTube + Telegram + articles. All built from scratch.

YouTube
2,800
subscribers
796K
views
Views 0 → 796K
Telegram
468
subscribers
26K
reach / month
Reach / mo 0 → 26K
Expert articles
42
publications
6
platforms
Platforms industry + blog
Telegraph vc.ru Tumblr Dzen Medium dev.to
Where it applies: the "AI prepares and books meetings + human managers close" mechanic ports to any B2B niche with long sales cycles: pharma (other products), medical equipment, lab diagnostics, B2B insurance, enterprise sales.

Regulated industry, long sales cycle?

If your customers are doctors, specialists, or enterprise buyers — appointment-setting + compliance cycle is already running. Under NDA — rollout details.

Talk to Mai SVI Marketing Enterprise →