DropTop · project storefront SVI Marketing · launch from zero E-commerce · footwear

Zero sales at the start. An empty warehouse a year later.

The client came with stock and suppliers, but no sales channel and not a single buyer. We took over the whole marketing loop — from the first ad to replies in the comments. Within a year the shop sold the catalogue out.

0
turnover in the year
0
net profit
0
people reached on TikTok — target audience, not views in general
0
visits a month on average — from paid advertising
Before

A storefront, and no buyers.

The shop, the company and the supplier agreements were all set up by the client — everything ready to trade.
Original sneakers and branded footwear delivered from Europe. The stock was there.
Zero traffic and zero sales: the site was live and nobody knew about it.
No channels at all: no ads, no social, no designed storefront.
What we did

The full marketing loop — run by agents.

Not “we set up ads” but running the shop: traffic, content, storefront and catalogue held by one team of agents, every day.

AdvertisingSearch and paid social: hypotheses tested first, then scaling whatever paid for itself.
Social and TikTok150,000 people of target audience reached. People asked in the comments — an agent answered.
Banners and storefrontHome and brand sections designed: the shop began to look like a shop, not a supplier feed.
CatalogueFeeds, stock updates, clean product cards — around 520 items kept in order.
Talking to buyersQuestions about sizes, stock and delivery were closed immediately, without waiting for the owner.
A daily rhythmCampaigns, content and catalogue lived every day — no pauses for weekends or holidays.
Work samples

What the buyer saw.

DropTop
DropTop
DropTop
DropTop
DropTop

Banners and storefront design — work produced by S.V.I. agents for the shop.

Results over the year

The catalogue ran out.

$1.26Mturnover in the year
$265Knet profit
12–18%average margin, peaking at 25%
≈ 520items in the catalogue — sold out almost entirely
~ 13 200average visits a month from paid advertising
150,000TikTok reach: target audience, not accidental views

We took a person with stock and not a single customer and, within a year, brought in so many buyers that the warehouse ran empty. Not “sales up by a percentage” — the whole range sold out.

You have the product but not the buyers?

Tell us what you sell and where you want to grow. We will show where we would start and what can be tested in the first month.